by Liz Gaffer
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29 January 2025
We are wearing the smallest proportion of what we have in our wardrobe - just 20% * - and most of us still claim we have ‘nothing to wear’. The overwhelm and guilt of this often means we just buy more, fuelled by social media and fashion marketing. If this were a health problem, we might seek professional advice. Employing a trained, experienced personal stylist with an independent perspective on your wardrobe can save you time and money as well as help you achieve your life ambitions. In this blog I'll share what a personal stylist does how this differs from the ‘free’ advice and guidance you can get online how to decide if a personal stylist would be of value to you A personal stylist is like having a best friend who you can go to with your problems, ambitions and your closet secrets, who who will also give you a professional, trained and honest opinion. They will give you trustworthy, unbiased, experienced advice to shape a wardrobe that reflects your true worth, that you will be happy with and help you achieve whatever you want in life. What we wear can change our lives. If we feel good in our clothes, we feel confident. How confident we are influences how others see us and our capabilities. If our clothes reflect our personality then we are likely to connect more quickly. What we wear helps us ‘fit in’ and ‘stand out’. Clothes help us get the job. Smart Works, a charity that helps women get a job by styling them for interviews have a 64%* success rate. What we choose to put on helps us find a new partner and attract new friends. Because clothes are the language that describes who we are. Research* shows that when we talk, over half of what we take in is visual, not verbal. So how you dress and how that makes you feel is driving what is being heard. Your choice of clothes on any day is determined by the habits within your wardrobe. We tend to choose the same colours, shapes and styles. These habits have a complex foundation, built from our upbringing, the communities we value and want to be part of, practical needs and of course how we value clothes. Someone’s first impression of you - made within less than a second will be a judgement of not just the outfit you are wearing at that time, but your whole wardrobe, your values and your priorities. So if you want to change your confidence, how you show up in the world as you, your career or your relationships, how do you unpick the thread of those habits? How do you discover more about what clothes can do for you and shape your future? It all starts with an understanding of your unique self, your personality, colours that will suit you best, your style preferences and of course who you want to be seen as. An objective perspective from someone who will listen and guide you. Books and articles are useful if you want to do this yourself, but an in-person session with a personal stylist will allow you time to explain out loud what it is you want to change and achieve. How to decide if a personal stylist would be of value to you Here are two areas to consider when deciding to work with a personal stylist 1) Are you looking to make a change in your life or work and would a more confident look that reflects you help you achieve this? If so, how much is that change worth to you? Both to your mental health, and financially. 2) How much could you save by having a wardrobe that reflects you? Take a pen and paper, and think about the average amount you spend each month on clothes, then multiply that by 12 for the year. Say it’s £100 a month (£25 a week), that’s £1200 a year. If you only wear a third of your wardrobe then there’s £900 to be saved (in year 1!) Personal stylists fees vary, but you would be looking to spend from £200 for some essential in-person wardrobe evaluation. Weigh up what you want to achieve and what you might save against this. Wendy, a career health professional in her 50’s had an ambition to sort her look and her wardrobe which was prompted by a step up into a new job role and a change in family circumstances. With a wardrobe bursting with clothes that ‘ I might get back into one day ’ (her words) she wanted to feel free and liberated. We worked to let go of those unused clothes (many still with labels on) and create a wardrobe with fun, stylish and sometimes surprising combinations. There were just three clothing investments needed to complete the wardrobe - a biker jacket, knee high boots and a belt, which Wendy bought within a month of the wardrobe edit “my wardrobe is now more structured and easier on the eye when choosing what to wear”. At a time when we have access to more clothing than ever before, many of us seem to be unhappier with what is in our wardrobes. What we accumulate and don’t wear can prevent us from achieving our goals in life. Sorting this can be simple with a book or online guidance, however, our clothing choices can be complex, so for a solution that best suits you, the ear and expertise of a professional stylist will give you a bespoke response, space in your cupboard and likely money in the bank. Email me for a free 30 minute consultation to see if a personal styling session can take you where you want to go.