I’m not sure if you check the labels on clothes before you buy them? It was instilled in me by my wonderful mum who often came shopping with me. Taking the mickey with “how much!” when looking at the price tag, she would then impress me with her knowledge and tut with “and you will have to have it dry cleaned”. Like many items of any significant spend today I wonder whether we really take the time to read the care instructions or just assume that everything will have been made easy for us.
Here’s a tour of the why’s of dry cleaning, some tips on taking care of your clothes and some info on how greener this process is getting (my thanks to Johnson cleaners for this).
Why do we need dry cleaning?
Clothes need to be dry cleaned rather than being immersed in water as you might normally wash, because
- The colour might run. Silk for example is made up of strong fibres which don’t absorb all of the colour the manufacturer has used, so immersing it in water may fade, literally dilute the colour away.
- The shape may get distorted – wool is a prime example of this.
- It might lose it’s texture – maybe one of the reasons you bought it in the first place. Linen is a good example of this – the lovely crispness that comes from it’s flax origin could be lost through washing in water.
- It may be sensitive to water, like suede (remember what your skin likes if you sit in the bath for a while!)
Rayon and expensive denim are other fabrics that will benefit shape and colour wise from dry cleaning.
You’ll have noted already that it is mostly natural fabrics and fibres you need to look out for. So called man-made fibres have been designed for easy care and durability, easier to bung in the washing machine (sadly also not so easy to recycle and takes longer to break down in landfill, but I digress….)
Why do you buy something that needs dry cleaning?
The chances are it is made of gorgeous, natural fibres, it’s design has been thought through carefully and it’s shape and fit will be better than a cheaper alternative.
You have made an investment! Like all investments (property, car, holiday home) it needs maintenance. So when you buy the £350 suit, the £250 dress, bear in mind it will need special care. It might cost £10 to clean a dress (outside London) or £15 a suit, but if that maintains the original £350 value or indeed helps you to sell it for a third of that say when you are done then it’s worth the investment, rather than the loss of the original cost.
Dry cleaners work hard for your money, there is expensive equipment involved in the process, and every item needs to be treated carefully, steamed and prepared before you pick it up. Dry cleaners know every stain going and can, in my experience, save most of your treasured items if you do get a stain on them.
How to keep your dry cleaning costs down with some simple ‘at home’ care
• Take your ‘dry clean clothes’ off as soon as you get home from wherever you have worn them.
• Hang them up outside of your wardrobe where air can get to them.
• Check them for any stains before you put them back in the wardrobe (dry cleaners like to work on fresh stains!, might sound odd but it’s true).
• If you do spot a fresh stain then…
Dry and washing symbols
Here
is the which guide to symbols - it felt like taking an exam to me but... worth a look.
How bad or good is dry cleaning for the environment?
Dry cleaning has involved some pretty yukky chemicals in the past - perchloroethylene, or "perc,". You would probably imagine though that to do the job you are asking it to it might need some strong stuff. But dry cleaning companies are now getting greener. Johnson for example are starting to use a Wet Cleaning process instead of a solvent and because their machines are specifically designed for the job, they say they use much less water, detergents and electricity than washing machines. Interestingly the solvent they do use is a little like sand, and is very gentle and harmless. If you want to help, take the hangers and covers back to the dry cleaners next time you pop in so they can reuse them, and if they say they don’t maybe ask why not! Johnsons use a cover that you can also use as a bin bag in your home.
If you are about to make a big purchase for a new job or special occasion and need some help, get in touch!
XXX
The views in this article are my own and I would ask you to double check any facts before choosing how to care for your clothes.